It Could Only Happen in Italy

[Sean Regan]

I've been watching the Italian Open Tennis Tournament on TV.
In between points, I noticed some of the advertising.
Dunlop is the "official" ball, one said. i.e. the players don't get a choice, that's the brand of ball supplied for this tournament.
No problem with that.
What I found curious was an advertisement actually on the side of the umpires' chairs.
Apparently, the brand, Rummo, is the "official" pasta.
What are the conditions attached to this, I've no idea.

 

[Oliver Buckle]

No pie and mash, no curry and rice, no fish and chips, carbs must be pasta?

 

[DiggersJo]

It probably depends on the Region or Province you are in, in Pescara it would likely be De Cecco pasta.

 

[Sean Regan]

It probably depends on the Region or Province you are in, in Pescara it would likely be De Cecco pasta.

Possibly, but more likely, which company would pay the most for their "product placement."