With the very clear caveat that its really hard to say from one picture and no context, something you said fits the description of one of my enemies. That business about one plant going and then the next, especially if it starts on that dead plant side. Something is moving in the soil. Maybe its a water mold called Phytophthora ramorum, the culprit behind Sudden Oak Death, which has wiped out countless oaks across the U.S. and also infects ornamental plants like rhododendrons, camellias, viburnums, and even pieris. It’s sneaky and thrives in moist, cool environments, coming out in mild winter areas, it spreads by rain splash and contaminated soil, and can hide without symptoms in nursery plants so you can conveniently bring it home.
There are other nasty relatives. P. infestans, the Irish potato famine one. P. cinnamomi is the “root rot reaper” of azaleas, rhododendrons, and hundreds of other plants maybe like yours.
They aren’t true fungi, which makes them annoyingly resistant to many traditional fungicides. Management mostly relies on sanitation, quarantine, good drainage, and sometimes phosphite-based systemic treatments to bolster plant resistance. Agro-Fos is a older brand I used.
Algae and watermolds can take plants out pretty quick in a warm climate winter.
If you have this, think strongly about a full on eradication effort. It does not move far but it will follow roots and something to eat when entangled.