It is on the East side of my house. I am in Zone 7b.I just planted one of these a few weeks ago, so I've looked into this.
It may depend on the cultivar (or individual genetics, if you will) of your tree. Some stay red all season, but others will turn green in the hot part of the summer, then go red again in the fall. Sun exposure may also play a part - what growing zone are you in and how much sun does your maple get? I researched and found that red maples do not like full sun and won't keep their colour if they get too much. Where I live, morning sun/afternoon shade is recommended.
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